8 Steps to Kick-Starting Your Green Goals

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Greening your business operations may seem like an overwhelming process.  Just getting started can be the hardest part.  We know it’s important, but where do we start?  You can demystify the process by breaking it down into manageable steps.


  1. Define Your Goal

Having a goal to “be green” is like saying “do better.”  Without a clearly stated objective, how will you know if you achieved it?  Decide on a specific measurable goal, such as “Achieve Green Seal Certified at the Bronze Level.”

  1. Make Sure You Really Want It

Your convictions should be strong enough that you won’t get talked out of it.  You will face challenges and adversity – be ready to stand strong.  BELIEVE you are meant to do this.  Let the strength of your commitment shine through.  “Desire is the starting point of all achievement.”  ~ Napoleon Hill

  1. Build Your Confidence

If you believe in the concepts of sustainability, then you know you are doing the right thing for your business.  Trust yourself, and know you are making your company stronger.  Remember – if you decide that failure is not an option, then success is inevitable.

  1. Plan it Out

Realize that sustainability is a journey, and you wouldn’t take a trip without planning things out in advance.    The things you consider when planning a trip are the same to consider here:

  • Where are we going?
  • When will we leave, and how long will it take?
  • Who will go with us?
  • How will we get there?
  • How much will it cost?
  • Do we anticipate any detours or road blocks?
  1. Get on a Schedule

Your goal will remain an idea until you put it on a schedule.  Without a timeline, the goal has no sense of urgency.  It will sit on the back burner while more “time sensitive” tasks are attended to.  Hold yourself accountable with deadlines, and you’ll be amazed what you can get done.

  1. Get Busy

Don’t wait for the stars to align to get started.  Take action now.  Every step, no matter how small, moves you closer to your goal.  Plus, the more you do, the more you learn.  The sooner you start, the closer you get to achievement.

  1. Rally the Troops

You may be good, but no one can do this alone.  Greening your business requires the strength of the whole team.  Besides, why should you have all the fun?  Let others be part of the process – they can share in the work and the successes.  Keep people motivated by giving them short-term goals and celebrating the successes along the way.

  1. Don’t Get Emotional

You will get frustrated at some point, but don’t take it to heart.  Bear in mind that emotions, both positive and negative, are energy-intensive.  You want to be energy-efficient, and conserve your energy for constructive action.  So, if you are tempted to feel discouraged, disheartened, or even angry at a setback, try to channel that energy into positive action that will move you toward your goal.

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